There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
DB: The last app I looked at was Talkspace, which provides online therapy with a licensed health professional at a significantly reduced rate. Similar to Joyable, it uses a variety of activity-based tools to make improvements in a variety of areas such as happiness, compassion, balance, self-awareness, and productivity. Users can communicate with therapists by leaving text, audio, and video messages at any time.
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Overall: We are now able to leave our Chat on 24/7, when previously we had limited hours (due to staffing) for the Chat. It is still very much a work in progress to ensure the ChatBot has routed to the correct conversations and can sometimes be frustrating to try and figure out why the ChatBot went to a certain scenario over another. The help topics the company provides can point you in the right direction but they are written at a level above the capabilities of a brand new user to bots in my opinion. Determining whether or not no conversation with a client vs a below average conversation with a client (at times) is worth it, will determine whether we continue to renew our monthly subscription.
Reply is one of the best AI chatbot platforms. It is an enterprise level bot-building and management platform. And it enables B2C communications at scale. Their visual bot builder makes it easy to build bots. The dashboard has built-in CRM, machine learning, and real-time insights to make smarter and faster bots. You can expand bot functionalities across the whole customer experience.