Fortunately, the next advancement in chatbot technology that can solve this problem is gaining steam -- AI-powered chatbots. By leveraging machine learning and natural language processing, AI-powered chatbots can understand the intent behind your customers’ requests, account for each customer’s entire conversation history when it interacts with them, and respond to their questions in a natural, human way.
Adam Devine is the CMO of WorkFusion, architects of AI-powered products that automate customer service functions as well as other business processes. According to Devine, “Adding natural language processes and machine learning changes everything, giving virtual customer assistants (VCAs) the ability to determine not just what rules-based action to take based on a word, but to understand the meaning of words in different combinations, ask questions to create context and intent, and actually do something for the customer.”
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Creative Virtual, winner of the Queen’s Awards for Enterprise: Innovation 2017, is a global leader in conversational self-service solutions that bring together humans and artificial intelligence to enable anywhere, anytime customer and employee engagement. Leading global organisations rely on our award-winning V-Person™ technology to improve their support experience, reduce costs, increase sales and build brand loyalty. Backed by an experienced, expert team as well as an extensive partner network, our innovative virtual agent, chatbot and live chat solutions, along with our knowledge management and business intelligence platform, empower organisations to provide consistent, accurate, personalised and seamless omnichannel engagement.
This form of obtaining information from the collective intelligence of a large number of people allows Cleverbot to respond in new conversations by taking into account the context of the conversation typed by a user and searching its database for an appropriate response. It scans its history for every user-submitted response to the given question and replies accordingly, which creates a more human-like conversation with users.
Typically, customer service chatbots answer questions based on key words. The most basic systems are actually document retrieval systems. Sometimes this is frustrating. Think of the times you may have asked Siri or Alexa a question and received the wrong answer. The computer recognizes key words but may not recognize the context in which they are being used. In other words, the computer doesn’t recognize the way people naturally speak. This causes the customer great frustration. However, these systems (including Siri and Alexa) have come a long way and continue to improve.
Amazon Lex is a service for building conversational interfaces into any application using voice and text. Amazon Lex provides the advanced deep learning functionalities of automatic speech recognition (ASR) for converting speech to text, and natural language understanding (NLU) to recognize the intent of the text, to enable you to build applications with highly engaging user experiences and lifelike conversational interactions. With Amazon Lex, the same deep learning technologies that power Amazon Alexa are now available to any developer, enabling you to quickly and easily build sophisticated, natural language, conversational bots (“chatbots”). Speech recognition and natural language understanding are some of the most challenging problems to solve in computer science, requiring sophisticated deep learning algorithms to be trained on massive amounts of data and infrastructure. Amazon Lex democratizes these deep learning technologies by putting the power of Amazon Alexa within reach of all developers. Harnessing these technologies, Amazon Lex enables you to define entirely new categories of products made possible through conversational interfaces. As a fully managed service, Amazon Lex scales automatically, so you don’t need to worry about managing infrastructure. With Amazon Lex, you pay only for what you use. There are no upfront commitments or minimum fees.
4. Chatbots make friends and build relationships: Most companies wish their agents had more time to make outbound, proactive contact with their customers. Chatbots are there to help, and in some ways, they are revolutionizing the way brands stay in touch with their customers. Whether it’s a simple email or text on a customer’s birthday, or a quick check-in to ask if they are enjoying the brand’s product or service, chatbots are helping to foster brand loyalty. Devine says, “This may sound counterintuitive, but the most sophisticated chatbots can provide a more human experience than an actual human. They don’t have bad days and they don’t get frustrated by typical customers.”
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