4. Chatbots make friends and build relationships: Most companies wish their agents had more time to make outbound, proactive contact with their customers. Chatbots are there to help, and in some ways, they are revolutionizing the way brands stay in touch with their customers. Whether it’s a simple email or text on a customer’s birthday, or a quick check-in to ask if they are enjoying the brand’s product or service, chatbots are helping to foster brand loyalty. Devine says, “This may sound counterintuitive, but the most sophisticated chatbots can provide a more human experience than an actual human. They don’t have bad days and they don’t get frustrated by typical customers.”


Adam Devine is the CMO of WorkFusion, architects of AI-powered products that automate customer service functions as well as other business processes. According to Devine, “Adding natural language processes and machine learning changes everything, giving virtual customer assistants (VCAs) the ability to determine not just what rules-based action to take based on a word, but to understand the meaning of words in different combinations, ask questions to create context and intent, and actually do something for the customer.”
I always love to see what types of people I’m paired with in a situation like this. I was initially given all women in their 40s and decided to ask for “more options,” just to see what that looked like. I was then given a wider array of ages, as well as one man. After making my choice (I chose the man), I received my first voice text within a couple of days.
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