3. Personalizing the customer experience: Chatbots excel at collecting customer data from support interactions. After all, it’s the computer that’s doing the work. The advantage is that live support agents can use this information to personalize their interactions with customers. Devine says chatbots serve as virtual assistants that can feed customer data to the agent in real time, so the agent can give the customer good information and solutions based on current needs as well as past interactions with the company.
Context and coherence: Some bots (or you ideal chatbot) can flow with long conversations and provide appropriate responses without losing the understanding of the subject being discussed. They may even help solve problems that are identified after lengthy discussions, or forward them to a human counterpart when they do not have enough knowledge to deal with them.

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