Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer service channel. The best ones deliver a customer experience (CX) in which customers cannot tell if they are communicating with a human or a computer. AI has come a long way in recognizing the content – and context – of customers’ requests and questions.
Studies and reports show that customers want quick, frictionless solutions to their problems and answers to their questions. No doubt there are acceptance issues for AI and chatbots. Some customers have always used traditional phone support and have a hard time accepting anything else. But, there is a growing contingent of customers who are increasingly open to new technology, especially if it can enhance their CX. As the technology improves and acceptance grows, chatbots, powered by AI, will have a strong role in customer service and support.
Chatbots, which are often called virtual agents or virtual assistants, are used in place of a human to conduct specific tasks or provide information based on written or spoken requests. This functionality includes both external, customer-facing requests and internal, employee-facing requests. Chatbots allow users to interact with an application in a conversational manner, whether textually or audibly, to perform certain functions.