There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
Adam Devine is the CMO of WorkFusion, architects of AI-powered products that automate customer service functions as well as other business processes. According to Devine, “Adding natural language processes and machine learning changes everything, giving virtual customer assistants (VCAs) the ability to determine not just what rules-based action to take based on a word, but to understand the meaning of words in different combinations, ask questions to create context and intent, and actually do something for the customer.”

Qualified is a live chat and conversational marketing platform that will alert your sales reps when qualified leads are on your website, and give them the tools to meet with them in real-time, including live chat, voice calls, and screen sharing. Qualified was created to help companies reduce the amount of time it takes for sales reps to engage with qualified leads. By providing real-time qualification and instant meetings, sales teams are able to generate more leads and more pipeline.


Meya helps businesses create bots that assist their customers inside messaging apps. It has a code editor, live debugger, and a visualizer. With the help of Meya, companies can leverage AI for their customer service. You can build, train, and host your bots on Meya. And you can easily scale your bot. Meya integrates easily with third party applications, which increases its usability.
Developed by Zendesk, a customer service platform that started in Copenhagen, Answer Bot is designed to help companies create customer relationships that are more personal and productive. Businesses can customize Answer Bot to answer and assist customers that visit their website without having to develop a customer service bot from scratch. When Answer Bot is unable to answer a customer's request, customers are redirected to one of the businesses' support agents.
Pros: It's system is more advanced comparing with Manychat or Chatfuel (both are like toys if you try Activechat). It has autorresponders of course, but also suitable for flexible AI conversations. Is like coding an advanced chatbot without needing to be a coder. The team is very responsive and their founder Andrii has a clear vision about this project.
Octane AI is another great bot creation platform. You can set up a bot in minutes and customize it. It helps you engage with your audience on Facebook Messenger. And it enables Messenger marketing where you market with the help of Facebook messages. With Octane AI bots, you can recover abandoned carts, automatically answer customer’s queries, send follow up messages after purchases with shipping and receipt notices, and more.
AI powers for customer service agents to provide faster, smarter responses. ultimate.ai's deep learning artificial intelligence technology works in partnership with agents, learning from historical chat data to provide reply suggestions in real time. ultimate.ai learns from agent behaviours and grows in accuracy. Ultimately, the most common questions in customer service are fully automated, freeing agents to focus on what really matters: the customer.

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Typically, customer service chatbots answer questions based on key words. The most basic systems are actually document retrieval systems. Sometimes this is frustrating. Think of the times you may have asked Siri or Alexa a question and received the wrong answer. The computer recognizes key words but may not recognize the context in which they are being used. In other words, the computer doesn’t recognize the way people naturally speak. This causes the customer great frustration. However, these systems (including Siri and Alexa) have come a long way and continue to improve.
Pros: Very effective and increase in the number of leads. We have implemented chatbots to our client websites and definitely, there is a difference in the stats. The client is happy and we are very happy. It is easy to customize, with the common questions. And chatbot somehow keeps the audience engaged. Since it is real time people actually like it and you get a response, always.
Chatfuel helps you make a Facebook chatbot without coding. You can use the editing tools to design chatbots. And you can set up conversational rules in the dashboard. The bot will use NLP to understand and recognize phrases, and will send users predefined answers. You can build a chatbot to serve as a customer service advisor, an event assistant, or a personal avatar. Chatfuel’s analytics technology provides insights about the performance of the bot.
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