4. Chatbots make friends and build relationships: Most companies wish their agents had more time to make outbound, proactive contact with their customers. Chatbots are there to help, and in some ways, they are revolutionizing the way brands stay in touch with their customers. Whether it’s a simple email or text on a customer’s birthday, or a quick check-in to ask if they are enjoying the brand’s product or service, chatbots are helping to foster brand loyalty. Devine says, “This may sound counterintuitive, but the most sophisticated chatbots can provide a more human experience than an actual human. They don’t have bad days and they don’t get frustrated by typical customers.”
If you plan on using ChatBot, it'll take a while to get it near perfection. I would recommend creating a list of events or potential encounters and map it out on your website to try to predict how to fix it. Plan this out on paper and use each scenario, it'll take hours but it'll build value and make it seem like the client is talking to a real person. After that, use the chat logs where a client runs into an issue with the chat to learn what can happen and fix that scenario.
There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
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