There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
Pros: Botengine is a chatbot created by Livechat and we began using this ,because it was introduced to our team by Livechat. I like the ease of integration ,and the fact the customer care team setup and integrated Botengine with our existing Livechat solution ,with no technical assistance from our in-house programmers. Overall ,Botengine has enabled our customer care team respond to just the most complex of questions , whilst letting Botengine deal with easy queries from our clients.
Cons: Botengine has reduced the workload on the helpdesk department . However ,I fear we may come one day have an advanced Botengine ,years down the line ; which is able to respond to the current complex queries we respond to and thus when that day comes , why would my employer keep me at the job ,when a Bot can do a better job ,without ever getting tired?