Adam Devine is the CMO of WorkFusion, architects of AI-powered products that automate customer service functions as well as other business processes. According to Devine, “Adding natural language processes and machine learning changes everything, giving virtual customer assistants (VCAs) the ability to determine not just what rules-based action to take based on a word, but to understand the meaning of words in different combinations, ask questions to create context and intent, and actually do something for the customer.”

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DB: The last app I looked at was Talkspace, which provides online therapy with a licensed health professional at a significantly reduced rate. Similar to Joyable, it uses a variety of activity-based tools to make improvements in a variety of areas such as happiness, compassion, balance, self-awareness, and productivity. Users can communicate with therapists by leaving text, audio, and video messages at any time.

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But even though most chatbots can handle moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic that powers their conversational capabilities can be limiting. For instance, if a customer asks a unique yet pressing question that you didn’t account for when designing your chatbot’s logic, there’s no way it can answer their question, which hangs your customer out to dry and ultimately leaves them dissatisfied with your customer service.
DB: Next, I moved on to the options that are centered on real-life (versus artificial intelligence) support. Joyable is an online platform that supports users with a dedicated real-life coach and a two-month course in CBT. It was developed by a powerhouse team of experts and scientists in the field of therapy. It costs $99 per month, though users can opt for a free, seven-day trial.

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