Dr. Dillon Browne is a clinical psychologist and professor at the University of Waterloo. He completed his PhD in psychology at the University of Toronto and has written numerous articles in the domains of children’s mental health, human development, and family studies. Dillon enjoys playing the guitar and piano, cycling, and fitness. Connect with him on LinkedIn.
Chatbots, which are often called virtual agents or virtual assistants, are used in place of a human to conduct specific tasks or provide information based on written or spoken requests. This functionality includes both external, customer-facing requests and internal, employee-facing requests. Chatbots allow users to interact with an application in a conversational manner, whether textually or audibly, to perform certain functions.
There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
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