There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.
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Chatbots, which are often called virtual agents or virtual assistants, are used in place of a human to conduct specific tasks or provide information based on written or spoken requests. This functionality includes both external, customer-facing requests and internal, employee-facing requests. Chatbots allow users to interact with an application in a conversational manner, whether textually or audibly, to perform certain functions.
Cons: Botengine has reduced the workload on the helpdesk department . However ,I fear we may come one day have an advanced Botengine ,years down the line ; which is able to respond to the current complex queries we respond to and thus when that day comes , why would my employer keep me at the job ,when a Bot can do a better job ,without ever getting tired?