Adam Devine is the CMO of WorkFusion, architects of AI-powered products that automate customer service functions as well as other business processes. According to Devine, “Adding natural language processes and machine learning changes everything, giving virtual customer assistants (VCAs) the ability to determine not just what rules-based action to take based on a word, but to understand the meaning of words in different combinations, ask questions to create context and intent, and actually do something for the customer.”

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Creative Virtual, winner of the Queen’s Awards for Enterprise: Innovation 2017, is a global leader in conversational self-service solutions that bring together humans and artificial intelligence to enable anywhere, anytime customer and employee engagement. Leading global organisations rely on our award-winning V-Person™ technology to improve their support experience, reduce costs, increase sales and build brand loyalty. Backed by an experienced, expert team as well as an extensive partner network, our innovative virtual agent, chatbot and live chat solutions, along with our knowledge management and business intelligence platform, empower organisations to provide consistent, accurate, personalised and seamless omnichannel engagement.
By collecting over 20 years of messaging transcript data and feeding it to their AI-powered chatbot, LivePerson can automate almost every industry’s messaging and integrate with most messaging channels like your website, mobile app, Apple Business Chat, text messaging, Google Rich Business messaging, Line, Facebook Messenger, WhatsApp, and Google AdLingo.
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