There is a lot of potential for using chatbots for marketing. For example, it is possible to use Facebook advertising to send users directly to a Messenger chatbot. Users interacting with the chatbot consent to be contacted by the bot at a later point in time. This means that the cost-per-acquisition of Messenger contacts can be much lower than traditional email marketing.

Overall: Botengine greatly reduces the number of chats our helpdesk support team gets to respond to. Realistically too ,a lot of customer questions have their answers already on the company website , thereby making it easy for our chatbot to simply direct such customers to the appropriate part of the website ,where answer to their query is available. Saving our agents the need to spend precious time doing that.
Chatbots, which are often called virtual agents or virtual assistants, are used in place of a human to conduct specific tasks or provide information based on written or spoken requests. This functionality includes both external, customer-facing requests and internal, employee-facing requests. Chatbots allow users to interact with an application in a conversational manner, whether textually or audibly, to perform certain functions.

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